Retailers already understand the value of keeping up with customer expectations and staying profitable. But here’s the reality: while online stores can track every customer click through tools like Google Analytics, physical stores haven’t had that luxury until now.
Imagine having the same level of insight inside your brick-and-mortar store as you do online. Where people walk, where they stop, what they engage with, and when they leave. With AI video analytics platforms like Acuret from Exalenze, this is no longer wishful thinking it’s actionable.
Video analytics helps retailers use their existing CCTV infrastructure not just for surveillance but to deeply understand customer behaviour. Now let’s walk through four essential things to look for when choosing a video analytics tool.
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What are your specific goals?
Before selecting a platform, get clear on what you need to measure.
Do you want to know how many people walk into your store each day? Curious which aisles attract the most attention? Or how long shoppers actually spend in each section?
Footfall tells you when and how many people are visiting. Engagement zones help identify which areas drive the most interaction and interest. Dwell time reveals how long they stay in particular zones.
With Acuret, you don’t have to choose one over the other. You can track all three in real time, giving you a complete picture of what’s working—and what’s not.
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How will the data be used?
It’s easy to collect data. The real question is: will your team know what to do with it?
The insights from a video analytics platform should be directly tied to decision-making—whether that’s staffing, marketing campaigns, or store layout changes.
With Acuret, for example, you can track footfall patterns by day, week, or month. This helps identify lean or high-traffic time and adapt strategies accordingly. If Tuesday afternoons are consistently quiet, maybe that’s the time to test a new in-store offer or promotional display.
This isn’t just about metrics. It’s about insights you can actually use.
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Is it easy to integrate and run?
Tech shouldn’t be a burden. Many retailers still hesitate to adopt AI tools because of how complex they seem.
That’s why integration needs to be simple. Acuret works with your current CCTV systems—no need for new hardware. The platform includes a streaming agent, user-friendly dashboard, and a dedicated account manager to help with onboarding and support.
Retail innovation should lighten your team’s load, not add to it.
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Is the platform built for actual users?
It’s one thing to have data. It’s another to be able to understand and act on it.
Any analytics tool should present insights in a way that’s easy to interpret—not overly technical or complicated. The dashboard in Acuret is highly customizable to meet your needs.
Whether you are in operations, marketing, or store management, the goal is the same: make better decisions faster. A usable, readable dashboard is key to that.
Conclusion
The same way Google Analytics gives e-commerce brands a real-time view of customer behaviour, platforms like Acuret are helping physical stores do the same—quietly, precisely, and with real impact.
Choosing a video analytics solution isn’t just about features. It’s about what the data helps you do—and how easy it is to get there.
Want to see how Acuret can unlock real, measurable insights from your store’s existing camera setup?
Let’s connect.